USA Network2012 USA Characters Unite
Characters Unite is USA Network’s public service campaign to address the social injustices and cultural divides still prevalent in our society. To meet the ’12 objectives, USA Network used engaging messages and leveraged all of its platforms. The campaign exceeded expectations by driving much greater awareness, highlighting timely civil and human rights issues and stressing the importance of respect and acceptance. The initiative generated more than 440mln media impressions with coverage in a wide range of outlets including “The Today Show,” “Morning Joe,” “Access Hollywood,” E!, AP, Sports Illustrated, New York Times, Variety and many more. The net was able to enlist President Obama to film a new introduction for “To Kill A Mockingbird” and Oscar winner Whoopi Goldberg to tape one for “The Color Purple.” This “star power” helped generate greater buzz and awareness for the airings of both films which delivered stellar ratings.
Honorable Mention

Discovery US Hispanic – Discovery Familia’s Escucha tu Corazon
During American Heart Month, Discovery Familia joined this important cause by launching the “Listen To Your Heart” campaign to raise awareness and educate Hispanic women about heart diseases, including their risk factors.

The Daily


Martin This Year’s WIT Winner

Patricia Martin, SVP of the Integration Management Office at Cox Communications, has been named the winner of the 2021 Women in Technology Award.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.