O3b Networks, a U.K.-based global satellite service provider that’s building a next-gen satellite network for communications providers, today launched the O3bCell to help wireless carriers deliver 3G voice and broadband services in markets and regions where other satellite and terrestrial technologies aren’t available.

O3b’s satellite fleet will launch in less than a year, covering consumers, businesses and other organizations in nearly 180 countries.

O3bCell reportedly can be used by operators to deploy data services, using satellite backhaul as a key enabler. “O3b’s fiber-like latency measurably improves voice quality and removes the significant impact of TCP slow start on data services,” the company explains. “The true broadband speeds O3bCell will deliver will ensure that customers in the emerging markets no longer have to compromise quality for affordability.

“Satellite has always been the backhaul solution of last resort for mobile operators as the costs are high and the performance is lousy,” continues CEO Steve Collar. “With O3bCell, operators now have the ability to deploy voice and data services beyond the reach of terrestrial circuits without compromising on voice quality, data throughput or performance.”

Adds John Finney, chief commercial officer, “Mobile operators who use the O3bCell suite of backhaul solutions will have a distinct competitive advantage in the battle to acquire and retain subscribers in urban, semi-urban and rural markets.”

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