As the FCC gets ready to delve deeper into plug & play, companies and associations weighed in on the matter last week with comments. The often-lengthy filings were submitted Fri, with NCTA saying Tues it hadn’t waded through all of them. A key issue will be HDTV down resolution: the process of reducing HD quality so consumers can still enjoy it, but copies will be less than perfect (and so hopefully discouraging recording). Satellite already has this capability, but it’s an issue NCTA and the Consumer Electronics Assn could not agree on in drafting their 1-way plug & play proposal. NCTA, MPAA and Time Warner filed comments last week that support allowing cable operators the option to down res non-broadcast programming. Corduroy Crew and CEA strongly disagree with that. "The triggering of HDTV down resolution would be fundamentally unfair to people who’ve purchased HDTV receivers in good faith," CEA says. Another area of debate centers on how to inform consumers of digital cable-ready devices abilities and limits. Time Warner argues the FCC should encourage CE makers to provide consumers with "pre-sale information," while CEA thinks that’s "counter productive" and confusing. Instead, it expects a slate of media coverage and consumer campaigns to hit by July 1, when MSOs nationwide are set to support CableCARD products. "Three major industries have an interest in avoiding consumer disappointment, product returns or service calls," CEA says. "Their joint efforts should be sufficient and well focused, so as to make any static pre-sale labeling requirements unnecessary, and potentially confusing to consumers."

The Daily

Subscribe

Early Signs Positive for Emergency Broadband Benefit Uptake

The FCC’s $3.2 billion Emergency Broadband Benefit program kicked off with a bang Wednesday, and some 825 providers sat ready to answer consumer questions and get folks signed up for subsidies. Thus far, all has gone to plan and consumer interest is coming in either consistent with or in excess of providers’ early predictions.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.