Panache, a video ad sales, facilitation and reporting company, has announced Panache Ad IQ, real-time video ad effectiveness reporting for major online video publishers.

Through visual and easy-to-understand analysis and reporting, Panache Ad IQ gives publishers insight into the rich, in-depth sets of data that the Panache platform collects. Panache Ad IQ captures all video player interaction, ad exposure, ad comparison and ad interaction data and correlates this information into at-a-glance analysis, allowing publishers to deliver more meaningful reports beyond GRP in real time.

According to July 2009 data from comScore’s Video Metrix service, 158 million U.S. Internet users watched online video during the month, the largest audience ever recorded. Online video reached another all-time high in July with a total of 21.4 billion videos viewed during the month, firmly establishing digital video as a relevant and viable channel for advertising revenue.

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