Overall Tech Innovation Award (Programmer)
By
| March 11, 2014
Winner
ESPN – Monday Night Football Mobile Units
When it comes to studio enhancements, production, and mobile technology development, it’s hard to beat ESPN. Especially on Monday Night. The net’s new Monday Night Football production trucks are the first of their kind in television production technology, touting more fuel efficiency, stronger and lighter materials, and 3,392 square feet of usable workspace with 86 operating workstations. The units also house one of the largest routers – if not the largest – on a mobile production unit, allowing all four trucks act as one and operate off of a single router. Meanwhile, SportsCenter and other studio shows to access game footage almost immediately. We have to say: Pretty cool…
Honorable Mentions
AMC Story Sync
AMC Story Sync’s interactive experience has created a live, dual-screen experience that lets viewers answer trivia questions, participate in snap polls and access exclusive content during premiere broadcasts of episodes from select AMC. Too many awards to mention. Trust us. It’s fabulous.
Discovery Communications – Discovery Ad Sales App
First introduced during Discovery’s 2013 Upfront event in Chicago and New York, this B2B tool lets registered users view programming descriptions and video to assist with their media buying needs. They can even keep notes and favorite shows. Nice.
Scripps Networks Interactive – Digital Ratings
It’s hard to measure multiplatform, so this innovation measures viewing through the combination of Nielsen’s existing watermarking technology and the use of metadata mechanisms found in many of today’s HTTP adaptive streaming protocols. It sounds fancy. And it is.
Sony Pictures / Crackle – Television Streaming and Connected TV Devices and Innovative Research
Crackle continues to offer up a robust streaming experience, now augmented by a number of original shows as the service focuses on extending its availability across devices.