Sunday’s opening session at CTAM Summit was notable if only because non-cable speakers delivered useful messages for cable. Phil Klein, a vp for Disney affiliate Buena Vista Datacasting, said the recent MovieBeam campaign played on customers’ inherent loathing of video store late fees. "All our communications reinforce these 2 main ideas: convenience and simplicity," Klein said. (Is there a more important message for cable to absorb in marketing VOD?) Sirius’ Mary Pat Ryan was refreshingly blunt about early missteps, observing the company name was a "nightmare." A content deal with the NFL, a new TV campaign with Pats QB Tom Brady and savvy partnerships with auto makers and Hertz should help clarify Sirius’ brand. We’re guessing cable marketers took notes.

The Daily

Subscribe
Friday–June 5

Cut a Wire, Face the Consequences

It’s clear there’s a growing problem with network vandalism—but this week’s cross-industry summit also showed that law enforcement is taking the crime seriously. D.A.s, police officers, sheriffs and others weighed in during the day-long conference on how industry and law enforcement can work together to make sure justice is served.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 10
2026 Top Ops Awards Top Ops Awards Entry Deadline
Nov 3
2026 Most Powerful Women Awards2026 Most Powerful Women Awards
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.