Sunday’s opening session at CTAM Summit was notable if only because non-cable speakers delivered useful messages for cable. Phil Klein, a vp for Disney affiliate Buena Vista Datacasting, said the recent MovieBeam campaign played on customers’ inherent loathing of video store late fees. "All our communications reinforce these 2 main ideas: convenience and simplicity," Klein said. (Is there a more important message for cable to absorb in marketing VOD?) Sirius’ Mary Pat Ryan was refreshingly blunt about early missteps, observing the company name was a "nightmare." A content deal with the NFL, a new TV campaign with Pats QB Tom Brady and savvy partnerships with auto makers and Hertz should help clarify Sirius’ brand. We’re guessing cable marketers took notes.

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NBCU, FreeWheel Deepen Partnership

NBCUniversal and FreeWheel are strengthening their existing relationship. FreeWheel will now lead ad decisioning across NBCU properties with its new AutoScheduler tech. The tool analyzes ad breaks and works to

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