Sunday’s opening session at CTAM Summit was notable if only because non-cable speakers delivered useful messages for cable. Phil Klein, a vp for Disney affiliate Buena Vista Datacasting, said the recent MovieBeam campaign played on customers’ inherent loathing of video store late fees. "All our communications reinforce these 2 main ideas: convenience and simplicity," Klein said. (Is there a more important message for cable to absorb in marketing VOD?) Sirius’ Mary Pat Ryan was refreshingly blunt about early missteps, observing the company name was a "nightmare." A content deal with the NFL, a new TV campaign with Pats QB Tom Brady and savvy partnerships with auto makers and Hertz should help clarify Sirius’ brand. We’re guessing cable marketers took notes.

The Daily

Subscribe
Thursday–November 30

FCC Oversight Hearing Heats Up Across Party Lines

The congenial feeling that was present in the air of the House Communications Subcommittee’s last FCC oversight hearing in June was all but gone during Thursday’s edition.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 6
2023 Most Powerful Women Awards Nomination close on September 8, 2023.
Apr 25
2024 Cablefax 100 Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact [email protected] for more information.