VOD will end ’04 penetrating almost 20mln cable HHs and draw $490mln in annual revenue, new Kagan Research stats show. That compares with 12.6mln homes/$250mln in revenue last Dec. For ’04, on-demand movie/TV titles will bring in $320mln, adult content $160mln and SVOD packages $20mln. The VOD universe will grow to about 24mln HHs in ’05, 48-49mln HHs in ’10 and 63mln in ’15. Revenue nearly doubles next year to $810mln, then hits $3.4bln in ’10 and $6.1bln 5 years later. (Simon Applebaum)

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