According to recent research from Informa Telecoms & Media, OTT-to-the-TV viewers will outnumber IPTV viewers by 2013. Informa forecasts that by 2015, 380 million people globally will view online video via connected devices such as TVs, games consoles or set-top boxes from the likes of Apple and Google. This growth will be driven by the popularity of services such as BBC iPlayer and Netflix. In contrast, only 163 million users will be watching managed IPTV services from the likes of Verizon, BT and Orange in 2015.

“It’s abundantly clear that viewing online video via connected devices will be both a long-term and mass-market activity,” said Giles Cottle, senior analyst at Informa Telecoms & Media, in a statement. All of the key ingredients for uptake of these services are in place. It’s just a case of consumers getting used to the idea of using them, something that will be driven by the availability of big brands like the iPlayer, and marketing pushes from the device manufacturers.

Informa’s research shows there will be twice as many OTT TV viewers than IPTV viewers globally by 2015 but in some markets, this contrast will be even more stark. In the UK, for example, there are already more OTT TV viewers than IPTV viewers, and by 2015, while only 3.6 million people will be watching managed IPTV, 27 million will be watching online video via the TV.

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