OpenTV has announced it will open its TV measurement platform by publishing, later this year, the format of key data points its software is able to measure on the set-top box. This open access will allow the developer community and service providers to more easily capture relevant information – especially on viewing behavior and PVR interactions.

In addition, OpenTV announced the creation of an Analysis Partner Program, which will offer operators a solution for accurately measuring viewer behavior on the set-top box with minimal change to existing infrastructure. In combining OpenTV’s middleware expertise with the data analysis capabilities of experts in the field, OpenTV is enabling operators to measure usage of service offerings such as PVR, VOD or interactive applications.

The Daily

Subscribe
Tuesday–December 10

Charter CEO Talks Broadband Moves, Next Steps for Video

For Charter CEO Chris Winfrey, when you push one-time events aside, the underlying trend for subscribers is actually slightly better YOY.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.