OpenTV has announced it will open its TV measurement platform by publishing, later this year, the format of key data points its software is able to measure on the set-top box. This open access will allow the developer community and service providers to more easily capture relevant information – especially on viewing behavior and PVR interactions.

In addition, OpenTV announced the creation of an Analysis Partner Program, which will offer operators a solution for accurately measuring viewer behavior on the set-top box with minimal change to existing infrastructure. In combining OpenTV’s middleware expertise with the data analysis capabilities of experts in the field, OpenTV is enabling operators to measure usage of service offerings such as PVR, VOD or interactive applications.

The Daily


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