Kasenna Rolls Out New Servers Earlier this week, Kasenna announced that it is now shipping two new video server lines, MediaBase 1000 series Library Servers and RAMBase 1000 series RAM Cache Servers. Both servers use 64-bit processes with extended memory architecture. The servers can be deployed in a central cluster architecture or decentralized network architecture to meet the needs of large-scale IPTV or cable networks. Iesy Selects BigBand Networks for Digital Cable BigBand Networks says it has been selected to support the launch of iesy’s digital program offering. The cable operator will use the BigBand BMR (Broadband Multimedia-Service Router) to source programming from an ish cable system in Kerpen, near Cologne, itself a BMR deployment. This follows the merger of iesy and ish completed earlier this year, forming the second largest German cable operator. Iesy is to receive digital programming via Gigabit Ethernet networking from the ish Kerpen system. A BMR at that system accesses content from multiple digital sources and controls the video quality and bandwidth efficiency of each program. Another BMR will be in iesy’s Hessen system to perform de-jittering, which is designed to ensure delivery of high-quality video post-transport and to incorporate multiple redundant elements for service reliability. ICTV, Packet Vision Get Personal with Ads ICTV and Packet Vision have announced a collaboration that takes aim at “personalized” TV advertising that is targeted, auditable and interactive. Under the agreement, the two companies will help enable IPTV providers to increase revenues by offering advertisers capabilities to produce and deliver personalized, interactive spots and target them based upon factors such as demographics, preferences and purchasing histories. By combining ICTV HeadendWare’s dynamic content rendering capabilities, which convert standard Web content into interactive MPEG streams, with Packet Vision’s targeting engines, advertisers can minimize creative costs and maximize delivery efficiency.