Openet, better known for wireless technology, today announced its official entry into the cable market after two years of behind-the-scenes work. Openet’s cable solutions consist of Audience & Engagement Measurement, Convergent Usage Measurement and Interactive Services Fulfillment.

Built upon the company’s FusionWorks product suite, the cable solutions are designed for 360-degree, real-time visibility into service usage and viewing data while providing opportunities to use that information for dynamic, targeted marketing promotions and campaigns.

The Audience & Engagement Measurement solution provides the ability to measure subscriber activities across all video services, including linear and non-linear viewing data and click-streams associated with iTV.

The Interactive Services Fulfillment solution allows operators to collect interaction information from EBIF and tru2way applications and forward the data to a fulfillment server, in order to respond to real-time subscriber requests.

Targeted for high-speed data services, the Convergent Usage Measurement solution enables service providers to capture, collect and aggregate data and voice usage, and distribute the data to downstream systems.

(Openet, booth 3209)

The Daily


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