Openet has created Subscriber Optimization Software (SOS), a new category within the BSS/OSS market. The SOS category unifies four interrelated markets that have previously been served separately, despite their interdependence on one another: mediation, subscriber data management (SDM), policy management and real-time charging.

According to Openet, solutions in this space are largely disparate, cobbled together by professional services personnel to ensure operability. CIO and CTO buyers in this market require software that performs at efficient levels of speed, scalability and availability.

“The case for the SOS category is clear: by unifying related markets, vendors can service interconnected pain points with integrated solutions,” said Michael Manzo, CMO of Openet. "It’s time to stop providing disparate solutions, and begin to think holistically about servicing the SOS market.”

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