Baseball-related events are on deck for cable. On Tues, CTAM Midwest hosts a panel on sports sponsorships and then enjoys a Brewers game at Milwaukee’s Miller Park (info: ctammidwest.com). The next day, Planet Green celebrates its birth at DC’s new Nationals Park (a green venue) with David Zaslav throwing the first pitch, preceded by Planet Green’s opening moments shown on the Park’s huge HD scoreboard.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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