If you happen to be in the Philly area in a few weeks, we’ve found an excellent way to play hooky while doing good: sign up for Positive Spin 2, the golf outing that benefits Philly’s fledgling Cable Positive chapter and Action AIDS. The fun begins May 25, noon, at the Ashbourne CC, Cheltenham, PA. (If they’re playing, our money’s on Comcast’s Andy Addis and Mike Tallent.) Info: Amanda Goebel: 610 293 3056, amanda.goebel@tvguide.com — We realized CGTV’s Monte Carlo-like casino booth at National was a hit, but creator Chuck Klein tells us some 300 dealers from Harrahs auditioned for the 10 spots at the booth. — Sponsorships for CTAM’s commercial services seminar Tues in suburban DC are sold out, it says. The session is aimed at cable execs involved with commercial services. http://www.ctamconferences.com. — CTHRA tapped business creativity guru Sir Ken Robinson to keynote its "Putting the Best to Work" symposium, June 8 in L.A. http://wwwcthra.com

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Altice USA Kicks Off Optimum Rebrand

Altice USA is rebranding its mobile product from Altice Mobile, all part of a larger plan to align all Altice USA brands under the Optimum name.

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