Winner
National Geographic Channel – KennedyAndOswald.com
Nat Geo Channel garnered plenty of buzz for its “Killing Kennedy” adaptation starring Rob Lowe as the late president, who died at the hand of a lone assassin—at least according to most experts. While the show didn’t delve into conspiracy theories, it certainly asked plenty of questions about the mysterious assassin Lee Harvey Oswald. It also offered a perfect opportunity for Nat Geo to create an official show website second to none, including a simple parallax-scrolling experience that kept serving up more content with the flick of a finger or scroll of a mouse. One key goal was to create an immersive, emotional and impactful experience, so Nat Geo created nearly 400 immersive scenes, painstakingly constructed from archival photos that pulled users into these moments in history as they charted Oswald and Kennedy’s collision course ending on Nov. 22, 1963, in Dallas. The responsive site worked on multiple devices. With 16 million page views and an average visit duration of nearly 1 hour, this show site was a huge success and drove massive engagement.
 
Honorable Mentions
A+E Television Networks – Bates Motel 12 Rooms Website
An incredibly creepy and well-designed experience, this app allows visitors to explore the Bates Motel in all its blood-curdling glory.
 
AMC – The Walking Dead Site
It’s hard to argue with success, and this site offers the perfect gathering place and informational resource for those obsessed with rotting flesh and zombie babies. And really… who isn’t?
 
Bravo – The Real Housewives of Beverly Hills Site
It doesn’t get any cattier—and Bravo wouldn’t have it any other way as the net feeds America’s apparent addiction to the hopelessly vain and filthy rich in La La Land.
 
TNT – FallingSkies.com
This site just feels good. It offers behind the scenes footage, plenty of short-form content and even some pretty robust games to boot.
 
 

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AMC Networks teamed up with Adopt-a-Pet.com, North America’s largest non–profit pet adoption website, for AMC’s annual horror marathon “FearFest.” All month

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