Another 3-4mln cable homes will join the VOD universe this year, bringing the count to 24mln homes, according to new Kagan Research forecasts. The group predicts VOD cable homes will rise to 29mln next year and 49-50mln in 2010. Operators will cross the $1bln revenue threshold for the 1st time this year, compared with $670mln in ’04. Half of this year’s take will come from movie and free content orders. About $300mln will be captured by adult entertainment offerings, with SVOD drawing about $200mln. Total VOD revenue will jump to $1.4bln next year, $3.4bln by 2010 and $5.6bln by 2015. – Simon Applebaum — Rentrak’s "Home Video Essentials" ’04 report revealed a 1.7% increase in consumer video rental spending from the prior year. The study measures consumer point of sale rentals from both brick and mortar and online video retailers.