Netflix today said it will not rename its DVD-by-mail service and that its U.S. members will continue to go to the Netflix Website for both unlimited streaming and unlimited DVDs. Netflix said in a September that its DVD-by-mail service would operate at Qwikster.com. Instead, U.S. members will continue to use one Website, one account and one password for their movie and TV watching under the Netflix brand.

"Consumers value the simplicity Netflix has always offered and we respect that," said Netflix co-founder and CEO Reed Hastings, in a statement. "There is a difference between moving quickly – which Netflix has done very well for years – and moving too fast, which is what we did in this case."

The Daily

Subscribe
Friday–July 18

Blue Stream Enters New Era With Fresh Leadership

It’s a new dawn for Blue Stream Fiber after spending the past month recalibrating its leadership roster.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.