NDS has launched the NDS Service Delivery Platform, a fully scalable platform that enables TV operators to extend their offering to companion devices through third-party applications. Enabling a multi-device ecosystem, the SDP places the TV operator at the core of the multi-screen entertainment experience, utilizing the untapped creative potential of the app developer community and facilitated by a fully-featured developer portal.

The NDS Service Delivery Platform (SDP) provides an open API that acts as an interface between apps on devices, a service provider’s TV platform and social networks or other Internet content. Providing a standard web services interface, the SDP enables the development of a limitless number of applications to complement or control the TV viewing experience.

To provide a multi-faceted companion device experience, the SDP facilitates the contextual delivery of additional content, information and social networking features from online sources. The platform uses intelligent mechanisms to ensure that content and metadata are retrieved from the most appropriate source, whether the operator platform or web-services such as movie databases or catch-up TV sites. Devices and individual subscriptions are recognized by the SDP, allowing the delivery of appropriately formatted content, to device specification and in keeping with the user’s pay-TV subscription.

Infinite TV Exchange

NDS also today announced the launch of Infinite TV Exchange, a global B2B content marketplace and delivery system that brings together service providers and content owners to build special interest channels and expand the operator offering – leveraging over-the top (OTT) delivery.

The Infinite TV Exchange marketplace is open to a full range of professional content and provides a complete ecosystem of the necessary components to transform individual content into OTT programming channels. Content owners – whether mainstream studios or independent content owners – upload their content to the marketplace. They are then able to create their own channels with the provided tools, and use a simple system that enables the negotiation of contractual and commercial terms with the service provider to be conducted through the online portal. Service providers are able to create or select specialized channels built with programming uploaded by the content owners to integrate into their existing offering, seamlessly displayed in the electronic program guide (EPG).

Content owners such as National Geographic, Kids Co., SPEED, Revision 3, Watch Mojo, Red Bull Media and numerous specialty broadcasters ranging from the ‘Dance Channel’ and ‘Race Fan TV’ to ‘Wild Earth TV’ have already committed over 100,000 hours of content to Infinite TV Exchange.

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