The focus of a new multimedia campaign launched by the National Cable & Telecommunications Association (NCTA) centers on “Cable. It’s More than TV. It’s How We Connect.”

The campaign will last until late summer.? ?“Cable services provide millions of consumers with instant access to unlimited possibilities. When you watch TV while checking your Twitter feed and talking to a friend on the phone, cable is enabling all of that to happen,” notes NCTA President & CEO Michael Powell. “But in today’s overstimulated media environment, sometimes we need to take a step back and remember how this amazing environment is thriving.”? ?

For the most part, the campaign is focused on the Washington, D.C., market but it will also run nationally on some platforms. Elements of the campaign include:

>> Cable and broadcast TV advertising,?
>> Print and Web banner advertising in variety of publications,
>> Use of “outdoor advertising” in the city’s Union Station,?
>> Use of an interactive display board at Reagan National Airport,?
>> Development of a Web “splash page” or “microsite” and?
>> An interactive app that allows for user engagement to explore cable’s offerings.

According to NCTA, the interactive elements of the campaign “will help demonstrate the many ways in which cable connects consumers to the many information, entertainment and communications sources they utilize and enjoy.” To see some of these creative elements, click here. ?

The Daily


ViacomCBS Offloading CBS Studio Center

ViacomCBS is selling CBS Studio Center and its associated operating business for $1.85 billion The buyer of the 55-gross-acre site in Studio City, California, is a partnership formed by Hackman Capital

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.