Cable. Cable television. Cable video. Cable video on demand. Cable pay per view. Cable digital. Cable Internet. Cable voice. Cable. Let me make that really clear again: Cable. This magazine you’ve got in your hands (or propped open on your desk, airline seat tray or whatever) is the first issue of CableFAX’s CableWORLD from PBI Media … publishers of CableFAX Daily, Communications Technology and related products … all about (bet you guessed it!) cable. This is "the world according to CableFAX." Our world. Your world. You’re reading a magazine that’s part of a whole lot of products aimed at doing just one thing: keeping you fully informed about cable. The news. Via CableFAX Daily. The people, policies, practices (not always the best, perhaps), pictures, pageants, parties, panels, palaver, paroxysms, pandemoniums, patents, pathos, percentages, phenomena, pitfalls, power, pomp, portfolios … Oops, somebody just grabbed my rhyming dictionary. Anyway, this is a magazine and a portfolio of cable products that are part and parcel of the cable industry itself. For me, I’ve been around cable since 1969 (yep, 31 years into the last century alone!) and have spent most of that time covering or being a part of the cable industry. So, you’ll get a little context here. Most of the superb editorial staff of the last iteration of CableWORLD are sticking around to keep bringing readers excellent feature stories such as "Meet the System," with its in-depth look at the real business of cable (getting subscribers, keeping subscribers, selling ads aimed at subscribers, providing Internet services … and whatever is next). So, for in-depth features with a little fun thrown in (this is, as I said, "the world according to CableFAX"), here is CableFAX’s CableWORLD. For the nitty-gritty of how to make all this stuff your cable systems do actually work in the real world, there’s the leading engineering and technology magazine, Communications Technology. Cable. In, with and under. Of, by and for cable. That’s what we’re about. Satellite isn’t something we’ll be covering as "news" … we’ll be covering it as "competition." That is, as the enemy. Same goes for telcos. And wireless providers (real and wannabes). Even Blockbuster. That’s another enemy. Cable is the name of the game. Period. (With apologies.) "Johnny’s in the basement "Lookin’ at the television "Man says video is eleven dollars "But you only got ten." Well, that’s how rap started, isn’t it? And, yes, "I was so much older then, I’m younger than that now."

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