A survey of Mobile World Congress attendees conducted by SurfKitchen indicates that mobile Internet services are poised for mainstream adoption. One third of attendees surveyed at the exhibition stated that their mobile Internet usage has more than doubled over the last year, with 67 percent currently relying on WAP and mobile Internet browsers to access mobile Internet and data services.

Of more than 100 attendees surveyed, 90 percent indicated that that they have increased their mobile Internet usage in the last year with 92 percent of respondents still citing email as the most popular service, followed by Internet browsing (80 percent) and news services (67 percent). Of the minority that indicated their mobile Internet usage has not increased, one third reported discoverability and navigation to be the key barriers to adoption.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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