Multicast Madness
By
| February 9, 2005
Some 60 cable programmers signed an open letter to Congress opposing multicast must carry for an NCTA-sponsored advertisement running today and tomorrow in Hill pubs, including Roll Call and CQ Daily. The ad doesn’t include signatures of programmers owned by the Disney, NBC, Viacom or Fox. "We seek a fair opportunity to compete with broadcasters for cable and satellite distribution, and viewership-nothing more and nothing less," the ad says, urging lawmakers to oppose the broadcasters’ bid for multicast must carry. Among the signers: A&E, TNT, Discovery, AMC, The Golf Channel and Starz.