MTV Networks (MTVN) will offer advertisers audience-targeting capabilities on its domestic online portfolio, including,, and, as well as on partner sites in the company’s Tribes vertical ad network.

Powered by Quantcast, MTVN advertisers can now target video and display activity at the impression level based on audience criteria, enabling improved delivery of targets such as "moms with kids" or "high income men."

MTVN has over 200 owned-and-operated domestic Web sites and more than 240 Tribes publishers. MTV Networks Digital delivered an average of 84 million unique users in January 2010, according to Quantcast.

Through its participation in Quantcast’s Media Program service, MTVN is able to help its advertisers reach their core target consumers by connecting real-time audience data for all U.S. Internet users with its video and display advertising inventory.

The Daily


Operators Ready to Celebrate Energy 2020 Successes

It’s been six years since SCTE announced its Energy 2020 campaign aimed at reducing power consumption, and operators are gearing up to share the fruits of their efforts with the industry at-large.

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