MTV Networks (MTVN) will offer advertisers audience-targeting capabilities on its domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company’s Tribes vertical ad network.
Powered by Quantcast, MTVN advertisers can now target video and display activity at the impression level based on audience criteria, enabling improved delivery of targets such as "moms with kids" or "high income men."
MTVN has over 200 owned-and-operated domestic Web sites and more than 240 Tribes publishers. MTV Networks Digital delivered an average of 84 million unique users in January 2010, according to Quantcast.
Through its participation in Quantcast’s Media Program service, MTVN is able to help its advertisers reach their core target consumers by connecting real-time audience data for all U.S. Internet users with its video and display advertising inventory.