Monetizing TVE

An industry-wide campaign focusing on raising consumer awareness of TV Everywhere is overdue and CTAM, which recently announced its TVE collaboration, wants to work with major distributors to jumpstart the effort, CTAM pres/CEO John Lansing told us. Speakers at the TVE panel Wed seemed to agreed. “We are ready,” said Tamara Franklin, Scripps svp, affil operations & new media distribution. “It's time and it's overdue. The industry hasn't done a great job reminding people about the value of TVE.” From Comcast's perspective, TVE's value stems from giving access to viewers anytime anywhere, and it's part of their cable service, said Comcast Cable svp/gm, video services Matt Strauss. As more viewing occurs on digital and VOD platforms, the industry is moving to a full-season stacking model (offering all eps of a current season, across platforms), said Jeremy Legg, svp, business development & multiplatform distribution at Turner. For Scripps, the digital platform is an extension of its brand, Franklin said, adding that when it launched Cooking Channel, the company looked at digital platform features even before linear.