According to SNL Kagan, the ability to access the full HTML Internet, over-the-top (OTT) video services, apps and TV Everywhere from mobile devices has reduced the incentive for consumers to pay for dedicated carrier-based mobile video services.

“With an eye on preventing an exodus to device-agnostic OTT services like Netflix and Hulu Plus, multichannel operators have rolled out TV Everywhere apps, but these have so far been met with a lukewarm consumer response,” the group says. “For now, OTT apps like Hulu Plus and Netflix are resonating more with consumers than are TV Everywhere apps from multichannel operators.”

Free video iPad apps from major content owners, including Disney, Viacom and Time Warner, “are doing great,” SNL Kagan adds; however, “paid video apps are not doing as well. This is shifting emphasis towards video app advertising to generate revenue.”

There is positive news, however. The research firm notes many content owners are starting to view mobile as “a necessary churn-reduction tool” to complement existing multichannel subscription services and less as an opportunity to generate new revenue.

The Daily

Subscribe

6 GHz Band Activity Heating Up

Google , Broadcom and Kyrio are among those that have applied to the FCC to act as Automated Frequency Coordinators in the 6 GHz band. Applications were due Tuesday. Should they be approved, those entities and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.