ValueClick Audience Mapping, a proprietary targeting technology that bridges ValueClick’s anonymous online tracking data to the mobile sphere, thus allowing brands to reach their target audiences across multiple platforms, is the newest offering from ad-networking maven Greystripe, a division of ValueClick Inc.

ValueClick’s Data Management Platform consolidates 14 years of expertise and data, billions of dollars in online transactional data, and access to more than 200 million anonymous U.S. user profiles, Greystripe says.

Here’s how Audience Mapping Technology works: Greystripe says it analyzes hundreds of attributes and behavioral patterns of online users, including site traffic, clicks and conversions on ads. It then sorts the information into audience segments and identifies areas with a high concentration, or “hot spots” of each audience. These hot spots allow advertisers to deliver their message to an audience with accuracy up to a one-mile radius. ValueClick Audience Mapping has doubled click-thru rates compared to run of network mobile campaigns, it adds.

The Daily

Subscribe
Wednesday–August 19

Effros: Enough Said

Disney/ABC filed a lawsuit Tuesday against the FCC that accuses the agency of violating the media conglomerate’s First Amendment rights. This isn’t unique in the annals of the editorial conflict between broadcast licensees and the FCC; however, it’s the highest-profile case in a long time.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Aug 21
2026 Most Powerful Women Awards Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.