VP, Marketing, C-SPAN
C-SPAN has accomplished plenty under Dominguez’s watch this year. The network launched the original series “First Ladies: Image & Influence,” a large-scale marketing effort surrounding the 2012 campaign and inauguration and celebrated the 20th year of C-SPAN’s Bus Program. And it’s the latter of which she’s most proud. With more than 1.3 million visitors, 7,000 events and 2,300 programs created, the initiative combines a grassroots approach with innovative social and digital media strategies to connect with customers. It “continues a proud tradition while showcasing cable’s latest digital offerings and our affiliates’ continuing support of C-SPAN’s public service mission,” she says. And thanks to Dominguez’s marketing savvy, it’s all been achieved on a nonprofit budget.