Due to its success, Cablevision continues to extend its $90/month promo bundle, which was originally slated to end July 31. During the MSO’s latest earnings call, COO Tom Rutledge said ARPU from subs who’ve opted into the promo was $110 for 2Q, vs $82.60 for those who didn’t. — AT&T got its foot in the retail door, announcing a pact to promote "CallVantage" VoIP service in Best Buy’s 628 outlets nationwide. — A natural for Universal Pictures to turn to The Tennis Channel to help market "Wimbledon," the Kirsten Dunst film that opens nationwide Sept 17. Tennis will run a sweepstakes and behind-the-scenes programming on the film. — Hoping to improve its less-than-stellar image, Comcast is launching a major ad campaign in the Bay Area. The MSO hired Palo Alto ad shop Diamond Morgan Northend Albers to craft a series of "reality based" ads that purportedly spotlight a skeptical DirecTV sub. The catch? The "sub" is actually an employee of the ad agency, though he claims the series of spots won’t be scripted. Sounds like a risky strategy … after all, what if the guy decides he prefers DirecTV after all?

The Daily


Cable Pioneers Headed to Primetime

The 54th annual class of the Cable TV Pioneers is ready for their close-up. With the pandemic putting a kibosh on the annual Pioneers’

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