Due to its success, Cablevision continues to extend its $90/month promo bundle, which was originally slated to end July 31. During the MSO’s latest earnings call, COO Tom Rutledge said ARPU from subs who’ve opted into the promo was $110 for 2Q, vs $82.60 for those who didn’t. — AT&T got its foot in the retail door, announcing a pact to promote "CallVantage" VoIP service in Best Buy’s 628 outlets nationwide. — A natural for Universal Pictures to turn to The Tennis Channel to help market "Wimbledon," the Kirsten Dunst film that opens nationwide Sept 17. Tennis will run a sweepstakes and behind-the-scenes programming on the film. — Hoping to improve its less-than-stellar image, Comcast is launching a major ad campaign in the Bay Area. The MSO hired Palo Alto ad shop Diamond Morgan Northend Albers to craft a series of "reality based" ads that purportedly spotlight a skeptical DirecTV sub. The catch? The "sub" is actually an employee of the ad agency, though he claims the series of spots won’t be scripted. Sounds like a risky strategy … after all, what if the guy decides he prefers DirecTV after all?

The Daily

Subscribe

Buckeye Dropping Newsmax Over Rate Increase Demands

Buckeye Broadband revealed to Policyband this week that it was dropping Newsmax over the network’s demands for a 50% rate increase for 2025.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
May 7
2025 Faxies Awards Faxies Nominations Open! Final deadline: 3/14/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.