Marketing
By
| February 10, 2005
2 CTAM committees are gearing up for their 1st meetings: CTAM Broadband Consortium and CTAM Sales Committee. The Consortium brings together MSOs, vendors and programmers to explore the most effective ways to build broadband businesses. Co-chairs are Comcast’s Greg Butz and Time Warner’s Gregg DiPaolo. The sales committee’s co-chairs are Comcast’s Phil McRae and Adelphia’s Fran Zeuli; that group will explore best practices in managing inbound and outbound telemarketing, direct sales, retail floor sales and online sales.