Alticast has tapped iTV industry expert Michael Malcy to serve as the company’s senior vice president of business development. Malcy most recently served as vice president of marketing, The Americas at Advanced Digital Broadcast & Vidiom Systems. ??Malcy has served as business development, marketing, and legal at Vidiom/ADB over the past eight years. Prior to joining Vidiom, he spent three years as vice president of Samsung’s product innovation laboratory where he was responsible for introducing the company’s HDTV, MP-3 and cable industry products.