Mag Rack—Cable Nets Getting More Than Glossy Pages from Publishing Deals
By | July 16, 2012
Cable networks are spawning some of the hottest publications on the stand. For networks, that means burgeoning brand extension, a meatier online presence and integrated advertising nirvana. Two Scripps Networks, along with OWN, have been successful in launching complimentary magazines. While it’s hard to connect direct dots between magazine subs and network viewers, the duopoly is shaping up to be a windfall for advertising deals.
Also in the July 14 issue of CableFAX Daily:
Late Fri, Nexstar filed an emergency petition at the FCC for injunction and sanctions over Time Warner Cable and Bright House’s importation of its broadcast signals in Hearst markets
DirecTV said it would add Disney Junior to its basic lineup Sat. The decision comes after Direct TV lost
Nick and Nick Jr 11:50 pm ET Tues.
The DC Circuit Fri upheld the FCC’s decision to overhaul USF to help fund broadband.
