Have you Googlewhacked? For those who have yet to hear about the latest sign that Armageddon is just around the corner, let me explain. Googlewhacking is a game whose object is to place two (English) words in Google, hit ‘search’ and end up with only one matching Web site. The game was invented by a Web designer in Michigan and is to cyberspace what ‘Trivial Pursuit’ was to dinner parties a decade ago. As one who is always looking to make work more enjoyable, I decided to do a little Googlewhacking myself this week. In my version, I Googled different words with the term "cable television," then made notes on some of the more interesting and prominent matches. (Keep in mind, I dismissed all personal blogs, index sites or rogue search engines.) Below is a snapshot of a couple of hours’ worth of cable Googlewhacking, broken down by "sponsored" and "un-sponsored" sites, along with a handful of intriguing tidbits. Although some scream for comment, I’ve decided to let the results speak for themselves. Google search words: "cable television best" Sponsored sites: Comcast, moveutilities.com, CNET, Dish Network; Un-sponsored sites: Playboy TV, NCTA, Comcast New England; Other sites: CATO Institute analysis "cable television rates" Sponsored: Comcast, moveutilities.com, Dish Network, CTAM Smart Brief ; Un-sponsored: Spanish Fork Community Network; Other: Miami Herald news story, City of Los Angeles fact sheet "cable television love" Sponsored: Comcast, expertsatellite.com, rapidsatellite.com, connectmycable.com, eBay (with the heading "Discount Cable Love?"); Un-sponsored: Time Warner Cable Kansas City, Oxygen; Other: Broadcasting and Cable news story "cable television broadband" Sponsored: Comcast, Road Runner, Verizon; Un-sponsored: CableLABS, Comcast, Sunflower Broadband; Other: Many international sites, including Cable Bahamas "cable television programming" Sponsored: CTAM Smart Brief; Un-sponsored: NCTA, NatGeo, Fort Worth Community Cable; Other: Canadian Cable Television Association, Shaw Cable (of Canada), press release from the Parents Television Council extolling the virtues of a la carte "cable television quality" Sponsored: Gateway, CTAM Smart Brief, Hitachi; Un-sponsored: Northland Cable Television, Comcast New England; Other: MIT Research paper "cable television stinks" Sponsored: Comcast; Un-sponsored: NY Times story on Judy McGrath taking over reins of MTV; Other: Manhattan Institute white paper on government campaign against cable "cable television monopoly" Sponsored: Comcast, switchtodish.net; Un-sponsored: Lafayette (LA) Advertiser letter to the editor on Cox, Consumers Union press release; Other: CATO Institute study, Northwestern/Annenberg white paper "steal cable television" Sponsored: moveutilities.com, connectmycable.com; Un-sponsored: hackerscatalog.com, decoderworld.com; Other: Columbia School of Journalism story "cable television guacamole" Sponsored: Comcast, internettvstation.com; Un-sponsored: Camden River Sharks baseball, Food Network press release, Time Warner Cable News 14 Carolina story; Other: Two L.A. Times stories that somehow found a way to combine cable and guacamole. M.C. Antil can be reached at [email protected].

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Optimum Adding TheGrio

Altice USA will launch TheGrio to Optimum customers beginning May 21, making it available to those subscribing to Optimum Core and above packages. The Allen Media Group channel is available in

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