LodgeNet Interactive has created a dedicated broadband team led by Steven Pofahl to drive the growth of its current broadband footprint of nearly 200,000 rooms, improve operational execution and accelerate the deployment of solutions designed for converged network environments.
"While highly complementary to our media business, the technologies, business practices and market drivers in the broadband space are significantly different and require a correspondingly unique approach and management skill set," said Scott Petersen, LodgeNet chairman and CEO, in a statement.
Pofahl has been named SVP/GM and will oversee all operations of the broadband team. Pofahl is a 21-year LodgeNet veteran who has held senior management responsibilities for virtually every aspect of the company’s hospitality operations including call center support, field service, installations and upgrades, project management, system production, quality assurance, technical training and content management.
"We know that broadband has evolved from a hotel amenity to a necessity; hoteliers must have reliable Internet access in order to remain competitive and achieve guest satisfaction," said Pofahl, in a statement. "We understand that, and are positioning our broadband offerings for success through strategic partnerships, robust support infrastructure, and helping hoteliers transition to converged networks."