Living On An HD Prayer
In Demand, CTAM and Samsung held court at Time Warner Center last night to tout In Demand’s new monthly "Center Stage" HD music specials. Jon Bon Jovi was scheduled to be there; his band will launch the series live on ID’s two HD channels Nov 21 from Atlantic City. The concert will be simulcast on Samsung’s Web site (http://www.samsungusa.com); Samsung will again join with CTAM’s ‘OnlyCableCan’ campaign for an HD content promotion. From now until 2/5/05, anyone signing up for digital cable and HD through participating Adelphia, Comcast, Cox and Time Warner Cable affiliates-and buying a Samsung set-gets a $200 gift card. CTAM’s venture will use cross-channel, online and newspaper ads to promote "Center Stage" and the gift card offer. Samsung will run banner ads and other space on 380 Web sites in a related promotion. -Simon Applebaum