Viacom diginet LOGO will raise all gay/lesbian media boats following its Feb debut, and substantially increase ad spending in the market (largely through The Advocate and other mags), a Center for Communication panel on gay/lesbian media said Tues. Ad spending in the gay/lesbian market is some $200mln/year. "Viacom’s presence will make a more comfortable space for advertisers who have never done gay marketing before," said Michael Wilke, CEO, Commercial Closet. As for other cable ventures in the space, Q Network’s outlook seems dim because of inadequate funding, while here! TV stands a better shot by nature of its VOD/SVOD choice, he added. LOGO operations/biz development chief JoAnn Jacobson said launch plans are on track, with operator clearance negotiations going well. – Simon Applebaum

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