Jet Stream BV, a provider of content delivery network (CDN) solutions, has outlined key strategies for service providers to launch their own three screens CDNs.  By deploying their own CDNs, service providers have a platform to upsell premium services to subscribers. On-net CDNs also permit service providers to offload traffic, allowing them to manage large amounts of content, and supply advanced wholesale hosting and delivery services to content owners.

VideoExchange, Jet Stream’s solution for supporting the three screens CDN, is a software-based platform for rapidly and cost-effectively launching a CDN. VideoExchange allows service providers to avoid lock-in to a single, appliance-based CDN architecture. VideoExchange eliminates the need for caching or DNS servers, instead providing an optimized platform that replicates content for delivery across a CDN. VideoExchange also supports on-net or micro-edge CDNs deployed closer to the network edge.??

Jet Stream provides five key points for service providers to stay relevant in the CDN value chain as follows:

  1. Embrace OTT – Instead of viewing over-the-top (OTT) video as a threat to traditional, walled garden services, service providers must leverage the OTT opportunity, offering premium OTT services through their networks.  By supporting OTT offerings, service providers can guarantee to content owners a high level of service quality and lower distribution costs, while at the same time monetize the delivery of OTT content.
  2. Support mobile content – Service providers must support the growing amount of content delivered to mobile devices. “Micro-edge” CDNs deployed at the outer edges of a network ensure delivery of content to mobile devices. Micro-edge CDNs don’t rely on the large amount of appliances and other hardware needed to support traditional CDNs, requiring only a small amount of space at a cell tower site or other “edge” locations for delivery of content to mobile devices.
  3. Go local – Most content accessed by consumers is produced locally. An on-net CDN enables service providers to deploy regional and local distribution hubs to deliver local and global content.
  4. Control network logistics – Instead of relying on a centralized hub for delivering content, service providers can deploy on-net CDNs at regional or local hub sites. Through this approach, service providers can guarantee a high level of quality for content sent through their networks.
  5. Stay flexible – When they launch their own CDNs, service providers must avoid using rigid, appliance-based CDN infrastructure.  An open, software-based CDN platform can start small, be scaled to meet future growth needs and rapidly meet future requirements.

Jet Stream has written a white paper, titled “Telco CDN strategy 2010,” outlining how service providers can launch their own three screens CDN strategy and participate in the content delivery value chain.  The white paper is set for release in conjunction with the IBC Show, Sept. 9-14 in Amsterdam.

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