Listen up, carriers: What customer-service offerings do wireless users want? Apparently, it isn’t high-touch interaction. According to a global survey from customer-engagement service developer Momac, subscribers want the following automated interfaces for everyday business (aside from ordering a new device):

  • Checking an account balance (78.5 percent)
  • Activating a new device (55 percent)
  • Purchasing additional minutes/data (53.5 percent)
  • Changing account details (51.5 percent)
  • Seeking assistance using device features (50.5 percent)
  • Purchasing an appealing operator contract renewal offer (50 percent)

The company, whose customers include T-Mobile, Orange Group, Vodafone, Telefonica, Three and KPN, notes “customer experience is greatly improved when an operator gives customers self-service in a mobile self-service environment,” adding “a correlation also exists between operators who will invest in mobile interfaces and the level of engagement with their customer.”

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MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal

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