While much of the content at Hulu (the NBCU/News Corp joint venture) is repurposed network programming, its meteoric rise could be good news for all professionally produced video online.
In the newly released Nielsen Online metrics for Feb, Hulu vaulted five slots to the number two position in raw numbers of videos streamed. Hulu features full-episode content from NBC, Fox and cable properties as well as scores of partners.
While “Saturday Night Live” clips and “Family Guy” episodes typically top the most-popular charts at Hulu.com, Comedy Central standbys “The Daily Show” and “The Colbert Report” as well as USA’s “Burn Notice” and “Psych,” and Sci Fi’s “Battelstar Gallactica” are top performers from the cable side.
AdAge reports that Hulu has over 130 deals with TV networks and studios and that the portable player has been embedded over 4mln times on 100K Web sites. Just a few years ago, user generated video dominated the online video landscape, but the penetration of major TV brands into the charts in just the last year or so is a testament to the power of professionally produced media and the growing appeal for longer form entertainment online.
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