Irdeto today announced an online video end-to-end solution designed to address the growing demands of cable operators as they move from first-generation digital services to next generation services. The solution is designed to provide a streamlined approach to the evolving digital multimedia services market where customers desire content on multiple platforms for anytime, anywhere viewing.

The solution offers an integrated approach designed to support syndicated branded players to provide targeted and viral video distribution as well as providing content management, transcoding, and automated workflows to reduce back office expenses.

Irdeto’s technology was initially created around the security, rights management and billing issues related to IP content and has evolved to provide metadata management capabilities, integrated encoding, deep broadcast production integration, in-house license-based capability, ownership independence, ad support, unistreaming, set-top box support, mobile phone support and ad viewing support.

(Irdeto, CableNET)

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