MLB.com At Bat 2009, a sports App in Apple’s App Store, will stream every regular season Major League Baseball game exclusively for MLB.TV subscribers, effective immediately. This distribution of an online streaming video product provides eligible subscribers access to live feeds of every out-of-market game on the iPhone and iPod touch, as well as their computers.

MLB.TV subs can now access live MLB games over either a WiFi connection or the carrier network as part of the At Bat 2009 App. Leveraging standards-based https-streaming technology, enabled by the iPhone OS 3.0 update, users can pause a game or rewind the action. Additionally, adaptive bitrate technology is constantly working automatically. (For more on Apps, click here and here).

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NBCU’s Shell Not Interested in M&A Any Time Soon

Don’t expect NBCUniversal CEO Jeff Shell to be the latest media executive to announce a major merger or acquisition. He’s more than happy with what he’s got.

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