iCueTV plans to showcase a fully operational live t-commerce application with a back-end fulfillment solution in conjunction with itaas at the Cable Show in Washington, DC, next week. The demonstration and technology is designed to comply with all cable standards set by CableLabs for ETV. The application interfaces with iCueTV’s back-end solution, ultimately allowing viewers to make product purchases using only their remote control.

iCueTV’s suite of APIs also is designed to allow other set-top applications and content providers to easily "plug in" to iCueTV’s back-end fulfillment solution, ultimately allowing product purchases, RFI fulfillment, and voting/polling across any network channel.

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