No one should be shocked that time-shifted viewing is on the rise, increasing more than 18% YOY in 2Q, according to Nielsen. Or that 25-34s and 35-49s led all other demos in the action. But it’s hard to believe that the 65+ demo watched more non-live TV than 12-17s did in the Q, although by just 1 sec more per month. And when you attack the data in a different way, it shakes out with greater intuitiveness. Of the 65+ cohort’s overall avg monthly TV viewership in the Q (traditional+time-shifted), just 2.9% was done on a time-shifted basis, versus 5.4% for 12-17s. Also interesting is the gender breakdown of the total TV audience. Females accounted for 52% of the avg monthly viewership, with women 50+ watching far more than their male counterparts and females 2-17 watching less than males 2-17. Distilling TV viewership by ethnicity, African-Americans watched the most monthly TV in 2Q and whites watched the most time-shifted viewing. See data from Nielsen below.   


The Daily



The FCC wants to refresh the record on Equal Employment Opportunity data collection regarding race and gender. It’s specifically looking at Form 395-B, which is intended to gather workforce composition data

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