Hot Sales Tips From CableFAX Sweet 16 Honorees

Be sure to get your nominations in for the 2012 CableFAX Sweet 16, honoring cable’s most influential national ad clients, by Friday, Feb. 10. Here are some hot sales and marketing tips from a couple of last year’s Sweet 16 winners.

Kimberly Clark Corporation’s Joe Kardel:

My best sales tip is… know your target consumers’ needs so that you can better tailor your offerings to them.? 

?Advertising in 2012 will be… dynamic. Consumers will continue to interact with brands at a social, even personal, level. Advertising has to be able to offer a great experience that consumers want to engage with?. ?

The one sales tool I can’t live without (besides SalesForce!) is… my sales team. They know our customers better than anyone.? ?

The advanced advertising feature that I wish would hurry up and get here already is… instant impact analysis.

And here’s Glow Interactive’s Mike Molnar on his best sales tip: 

"It’s imperative to have a solid grasp of what it is you’re selling, where it lives and breathes, and how to maximize the value proposition across any and all platforms. A genuine marriage between ubiquity and continuity has long been among the key goals for many cable nets when packaging and selling advertiser opportunities." 

Well said!
 
There’s still time to enter! Go HERE for the Sweet 16 form and HERE for the Sales Exec of the Year form (late deadline Feb. 17).