WWE signed more affiliates for its 24/7 SVOD product. New affiliates include: Cox, Shrewsbury Electric and Cable Operations, Sunflower Broadband, Massillon Cable and RCN. Blue Ridge subs are "watching 70% of the programs that we deliver to them, watching for much longer periods of time than you see in the industry in terms of premium on demand programming…" WWE vp, affiliate sales Peter Clifford says. "And that’s a launch with little fanfare and no marketing within the system. The fans found it and bought it very quickly." The next batch should see some top 10 MSOs launch 24/7 in tandem with WWE’s month-long freeview to drive PPV buys of Wrestlemania 21 (Apr 3). – Shirley Brady

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Observers Keep Close Tabs on FCC’s 3.45GHz Auction

Things were looking a bit better Friday for the FCC’s 3.45GHz auction. Round 28 closed with gross proceeds of more than $6.5 billion.

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