Comcast’s Brian Roberts offered a bit more insight on the MSO’s deal with TiVo during an interview with Georgia Public TV Fri night. "TiVo is like a religion to some people," he said. "We have a digital video recorder that we can’t keep in stock. It allows you to pause and rewind live television. It allows you to record shows real easily-but it’s not TiVo. So we made a deal with TiVo that’s going to allow us to offer it as a premium product for a couple of extra dollars a month. We have about a year’s worth of work before we hit the ground and have it integrated."

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5 Questions: Frndly TV CEO Wants to Get to 20 Channels

Virtual MVPDs haven’t taken off as much as some expected—partly because the cost of such services often mirrors that of traditional pay TV offerings. Enter Frndly TV.

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