MediaFriends and HITS announced today that an Enhanced TV Binary Interchange Format (EBIF)-enabled caller ID on TV application is now available for commercial launch by cable systems using the HITS Advanced Interactive Services (AxIS) product suite from the Comcast Media Center.

The HITS AxIS centralized service model supports the development, launch and operation of interactive applications using the enhanced TV (ETV) and tru2way open cable architectures.
 
MediaFriends’ caller ID on TV is an EBIF-enabled iTV application that delivers personalized caller ID notifications to multiple TVs in a home and is fully controlled by the user.

The app was developed by MediaFriends and collaboratively ported to the EBIF platform by MediaFriends and HITS AxIS.

HITS is also working with MediaFriends on field-testing its EBIF-enabled social TV application – MediaFriends Chat.

The Daily

Subscribe
Wednesday–June 18

Life Independent: Reelz Among Indy Nets Navigating Upfronts

Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.