Mobile data traffic continues to grow, doubling from the second quarter of 2010 to the second quarter of 2011, according to a new measurement from Ericsson, to be released as part of Akamai’s The State of the Internet report. ??The mobile data growth patterns reveal that the quality of a smartphone affects which applications people use and the length of time they surf the mobile Internet.

As defined by Ericsson, an active smartphone user generates more than 1 MB traffic per day. Factors including screen size, age and price of the smartphone have a stronger correlation with median traffic than operating system. It is notable that in North America, high-end smartphones generate twice the traffic than comparable smartphones at the operators analyzed in Asia and Europe.?

Additionally, Ericsson found that among heavy users, the cumulative data generated by video is significantly higher than for other activities. The top 5 to 10 percent of smartphone users are willing to spend up to 40 minutes a day watching online video. However, the average user spends about 30 seconds a day watching online video. ??The implication is that high-end users are driving traffic and demand for prioritized services.

These findings are based on Ericsson mobile broadband measurements during the second quarter of 2011 at four different operators in mature markets in Europe, Asia and North America.

The Daily

Subscribe
Thursday–December 12

People

Imagine Communications CEO Tom Cotney announced he’ll retire effective March 31. He’ll stick around, however, as the non-executive chairman of the board, where he’ll support customer commitments, advise

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.