Word is that Cox is firmly on board an HDTV marketing push between Panasonic Consumer Electronics and MSOs; the agreement will be detailed tomorrow in NY by CTAM. Adelphia also may be in the coalition; no definitive word on Comcast. The arrangement is similar to a CTAM-brokered deal between MSOs and Samsung staged around "March Madness," which had 8 MSOs and was the 1st time cable joined with a manufacturer on such a national effort. That campaign involved taggable spots and traditional media ads, HD info at CTAM’s onlycablecan.com site, a sweepstakes and $100 discounts on HDTV service via cable.

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NCTA: Cable’s Economic Impact Only Growing

The cable industry’s economic impact in America is only growing, now reaching approximately $460 billion. That’s according to a report from NCTA and Bortz Media & Sports Group investigating how

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