Word is that Cox is firmly on board an HDTV marketing push between Panasonic Consumer Electronics and MSOs; the agreement will be detailed tomorrow in NY by CTAM. Adelphia also may be in the coalition; no definitive word on Comcast. The arrangement is similar to a CTAM-brokered deal between MSOs and Samsung staged around "March Madness," which had 8 MSOs and was the 1st time cable joined with a manufacturer on such a national effort. That campaign involved taggable spots and traditional media ads, HD info at CTAM’s onlycablecan.com site, a sweepstakes and $100 discounts on HDTV service via cable.

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Wednesday–September 17

MSNBC-NBC News Split Dates Set

In a Wednesday editorial call reported on by the trades, MSNBC SVP, Newsgathering Scott Matthews outlined when the cable network will break away from NBC News as part of the Versant spinoff from NBCUniversal

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