Word is that Cox is firmly on board an HDTV marketing push between Panasonic Consumer Electronics and MSOs; the agreement will be detailed tomorrow in NY by CTAM. Adelphia also may be in the coalition; no definitive word on Comcast. The arrangement is similar to a CTAM-brokered deal between MSOs and Samsung staged around "March Madness," which had 8 MSOs and was the 1st time cable joined with a manufacturer on such a national effort. That campaign involved taggable spots and traditional media ads, HD info at CTAM’s onlycablecan.com site, a sweepstakes and $100 discounts on HDTV service via cable.

The Daily


NCTA: Cable’s Economic Impact Only Growing

The cable industry’s economic impact in America is only growing, now reaching approximately $460 billion. That’s according to a report from NCTA and Bortz Media & Sports Group investigating how

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.