Word is that Cox is firmly on board an HDTV marketing push between Panasonic Consumer Electronics and MSOs; the agreement will be detailed tomorrow in NY by CTAM. Adelphia also may be in the coalition; no definitive word on Comcast. The arrangement is similar to a CTAM-brokered deal between MSOs and Samsung staged around "March Madness," which had 8 MSOs and was the 1st time cable joined with a manufacturer on such a national effort. That campaign involved taggable spots and traditional media ads, HD info at CTAM’s onlycablecan.com site, a sweepstakes and $100 discounts on HDTV service via cable.

The Daily


SpotX Marries Audience Targeting, Privacy

SpotX revealed a new suite of custom audience data tools that will allow media owners and advertisers to target audiences using first-party, third-party or subscriber data while maintaining consumer privacy.

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