One of the best sports brands in the world—the NY Yankees—is about to become more clearly defined. After 5 years of programming (Mar 19), YES Net is launching Apr 1 a standalone HD channel, just in time to catch Jeter, A-Rod & Co open the ’07 season the following day. DirecTV, Comcast, Time Warner Cable and Cablevision will all carry the net. Every Yankee and NJ Nets contest, plus pre- and post-game coverage, will hit the new channel, which begins with roughly 8 programming hours/day, said COO Ray Hopkins. YES is also expanding its interactive baseball app on DirecTV, overall usage of which jumped 27% during last season. Added will be more real-time stats, score updates and access to a “bonus camera” during away games, as well. “Over the next 5 years you’ll see us morphing into a digital company,” said Hopkins. To that end, the net inked a deal with Google for a dedicated channel, slated to offer a variety of YES content.

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Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

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