Harris Broadcast Communications is set to unveil its latest advancements in media software for the cable industry at two events:  The CableLabs Interoperability Event on Advanced Advertising (May 23-27, Louisville, Colorado) and The Cable Show (June 14-16, Chicago), where Harris will exhibit in the CableNET technology showcase pavilion.

Harris will demonstrate its new Harris Targeted Advertising platform to fuse linear and non-linear media worlds at both shows. Harris’ platform provides traffic and billing functionality to linear and non-linear scheduling (VoD, digital out-of-home, streaming media) for service operators, cable networks, broadcast, mobile and digital out-of-home advertising models.

Features include:

  • ?An integrated campaign manager module to simplify the purchase and management of multiple advertising product types;
  • ?Simplified workflow to manage consolidated billing and stewardship across all platforms;
  • Enhanced ad placement to drive addressable, targeted positioning through placement separation, placement priority and target audience;
  • ?Analytics and actionable information that allow businesses to leverage consolidated data from multiple media platforms, uncovering the “why” behind the numbers.

At the CableLabs Interoperability Event, Harris will prove support of cable industry standards SCTE-130 2010 (published in late 2010) and SCTE 130-2009 for the management of dynamic advertising.  ?Harris plans to demonstrate its support of the CableLabs Emulator, which allows cable operators to validate that SCTE-130-compliant vendors such as Harris can support their unique infrastructures prior to purchasing equipment and undergoing lab tests.

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